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“More Than 60% Of Readers Do Not Return”: What Publishers Can Do To Stem The Tide and Boost Engagement
Posted On Jun 02, 2022,
45% of readers who load an article will leave within the first 15 seconds and more than 60% will not return, according to a new Chartbeat whitepaper.
“The Essential Engagement KPIs for Optimizing Conversion Rates,” delves into the import…
Publishers: Data Strategy Is Central To Success In Subscriptions and Ads
Posted On Jun 02, 2022,
Whether publishers focus on reader revenue or digital advertising-income, data strategy underpins success.
Revenue diversification efforts have seen many media organisations add subscriptions and memberships to their advertising sales eff…
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